50
pie dish
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-46.2% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Good519.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.38avg listing price — sweet spot $15–$100
Market size
Okay£175K£175K/yr · 454K searches
Price range
Bad£3.60–£16.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-46.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand