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picture frames
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 5.7M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.00–£19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,788.14avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch