30
philips steam generator iron
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,013.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good£172.38avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Okay£123K£123K/yr · 55K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£74.23–£354.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price