30
philips fabric shaver
Skip itSoft demand (-69.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.41avg listing price — sweet spot $15–$100
Price range
Okay£9.59–£18.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£52K£52K/yr · 42K searches
Growth
Bad-69.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad101,203.67avg incumbent reviews — the moat a new listing must climb