38
philips aqua clean filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£17.36avg listing price — sweet spot $15–$100
Price range
Great£11.64–£27.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£134K£134K/yr · 35K searches
Review moat
Bad11,703.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand