35
philips air purifiers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great317avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£145.04avg listing price — sweet spot $15–$100
Market size
Good£315K£315K/yr · 102K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Price range
Bad£52.85–£315.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price