ph minus
Worth a lookShows demand growing +703.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+703.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Review moat
Good753.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.37–£19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£98K£98K/yr · 51K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality