54
pestle and mortar
Worth a lookShows low returns (1.7%), but soft demand (-20.9% this quarter) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good£14.67avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£2.81–£37.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good£497K£497K/yr · 616K searches
Review moat
Good1,132.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.9%90-day search growth — must beat 0% to launch