46
personalised mugs with photo
Skip itPrices mostly outside the sweet spot ($6.00–$11.13) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good536.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 84K searches
Price range
Bad£6.00–£11.13cheapest to priciest tracked listing — scored on the share inside $15–$100