54
personalised lighter
Worth a lookShows low returns (0.4%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good552.98avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.11–£33.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.72avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 131K searches