45
personalised glass
Skip itPrices mostly outside the sweet spot ($7.06–$15.98) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,155.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£55K£55K/yr · 157K searches
Price range
Bad£7.06–£15.98cheapest to priciest tracked listing — scored on the share inside $15–$100