44
personalised coaster
Skip itPrices mostly outside the sweet spot ($3.44–$13.55) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great244.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.48avg listing price — sweet spot $15–$100
Market size
Bad£15K£15K/yr · 66K searches
Price range
Bad£3.44–£13.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand