50
personalised cheese board
Worth a lookShows a thin review moat (228 avg reviews), but a small market ($9K/yr) keeps it on the watch list.
Review moat
Great227.91avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£16.78avg listing price — sweet spot $15–$100
Price range
Great£8.43–£36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£9K£9K/yr · 31K searches
Signals Low Review Barrier