48
personalised blanket
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£21.51avg listing price — sweet spot $15–$100
Review moat
Good744.17avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.14–£29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£207K£207K/yr · 628K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.7%90-day search growth — must beat 0% to launch