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perlite
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Good£594K£594K/yr · 452K searches
Review moat
Good1,189.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£4.27–£22.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf