50
perlite 100l
Worth a lookShows low returns (0.2%), but a small market ($67K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.81avg listing price — sweet spot $15–$100
Review moat
Good750.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£4.27–£26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 32K searches