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pepper seeds
Skip itSoft demand (-63.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great486.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.48avg listing price — sweet spot $15–$100
Market size
Bad£15K£15K/yr · 51K searches
Growth
Bad-63.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.84–£9.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock