46
pen refills
Skip itPrices mostly outside the sweet spot ($3.42–$11.13) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£292K£292K/yr · 386K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,427.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.42–£11.13cheapest to priciest tracked listing — scored on the share inside $15–$100