43
peat moss
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,646.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Price range
Okay£5.36–£18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.17avg listing price — sweet spot $15–$100
Market size
Bad£14K£14K/yr · 40K searches