62
peanuts for wild birds
Worth a lookShows searches that convert (20.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 552K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.47–£36.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.43avg listing price — sweet spot $15–$100
Review moat
Okay1,629.97avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch