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peacock feathers
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great461.9avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.61avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay£4.41–£18.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 91K searches
Competition
Bad83%top-5 click share — a locked-up shelf