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peace lily
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good885avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.28avg listing price — sweet spot $15–$100
Price range
Okay£7.48–£17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 93K searches
Growth
Bad-43.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand