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patio heater
Worth a lookShows a thin review moat (212 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great212.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great£93.28avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£571K£571K/yr · 785K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Price range
Okay£19.62–£209.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale