35
pastry knife
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£29.66avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£11.09–£61.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,758.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£30K£30K/yr · 40K searches