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pastel card
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,707.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Market size
Bad£16K£16K/yr · 26K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.50–£13.66cheapest to priciest tracked listing — scored on the share inside $15–$100