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pastel balloons
Skip itPrices mostly outside the sweet spot ($3.39–$10.95) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good615.89avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.59avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 90K searches
Price range
Bad£3.39–£10.95cheapest to priciest tracked listing — scored on the share inside $15–$100