48
pasta storage
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£15.34avg listing price — sweet spot $15–$100
Price range
Good£3.87–£25.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,668.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad£62K£62K/yr · 141K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand