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pass the parcel christmas game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great265.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.13avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£9.47–£26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 104K searches
Brand share
Bad100%top-5 brand share — brand-locked demand