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party invitations kids
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Review moat
Great184.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£174K£174K/yr · 458K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.21avg listing price — sweet spot $15–$100
Price range
Bad£2.59–£7.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand