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party cups
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great325.56avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+42.3%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Market size
Bad£79K£79K/yr · 129K searches
Price range
Bad£3.34–£16.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand