44
paring knife
Skip itPrices mostly outside the sweet spot ($2.35–$17.51) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,600.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£95K£95K/yr · 489K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.33avg listing price — sweet spot $15–$100
Price range
Bad£2.35–£17.51cheapest to priciest tracked listing — scored on the share inside $15–$100