77
parasol
Launch itA $2.1M/yr market growing +734.7% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible+734.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 3.7M searches
Avg price
Incredible£45.29avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,389.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay£8.54–£300.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale