46
paraffin
Skip itSoft demand (-47.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£18.21avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Great487avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.67–£37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£148K£148K/yr · 109K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-47.0%90-day search growth — must beat 0% to launch