62
paper straws
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+50.2%90-day search growth — must beat 0% to launch
Market size
Good£635K£635K/yr · 981K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,399.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.65avg listing price — sweet spot $15–$100
Price range
Bad£2.07–£10.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier