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paper plates
Launch itA $1.2M/yr market growing +44.3% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.8M searches
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Review moat
Good1,049.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Price range
Bad£1.86–£14.88cheapest to priciest tracked listing — scored on the share inside $15–$100