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paper lanterns
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Growth
Great+68.9%90-day search growth — must beat 0% to launch
Review moat
Great468.15avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.73avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 120K searches
Price range
Bad£4.13–£14.73cheapest to priciest tracked listing — scored on the share inside $15–$100