44
paper chains
Skip itPrices mostly outside the sweet spot ($3.31–$9.16) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great182.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£125K£125K/yr · 351K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Price range
Bad£3.31–£9.16cheapest to priciest tracked listing — scored on the share inside $15–$100