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Prices mostly outside the sweet spot ($2.53–$7.44) — this niche doesn't clear our bar today.

Market size 26Growth 15Conversion 83Competition 54Returns 98Price range 0Avg price 12Brand share 82Review moat 69Quality gap 47

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Review moat

Good735.67

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£104K

£104K/yr · 264K searches

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.34

avg listing price — sweet spot $15–$100

Price range

Bad£2.53–£7.44

cheapest to priciest tracked listing — scored on the share inside $15–$100