60
paint by numbers for adults
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great365.58avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Market size
Good£833K£833K/yr · 3.4M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.48avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£6.37–£17.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.6%90-day search growth — must beat 0% to launch