47
oyster knife
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good520.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.97avg listing price — sweet spot $15–$100
Price range
Okay£4.76–£19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 78K searches
Signals Low Review Barrier