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over door storage
Skip itSoft demand (-9.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good£8.53–£29.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.08avg listing price — sweet spot $15–$100
Review moat
Okay1,882.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay£203K£203K/yr · 616K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.3%90-day search growth — must beat 0% to launch