53
over door mirror
Worth a lookShows low returns (0.9%), but soft demand (-7.5% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£27.89avg listing price — sweet spot $15–$100
Price range
Great£6.19–£97.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good749.08avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£117K£117K/yr · 202K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.5%90-day search growth — must beat 0% to launch