44
over door airer
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great316.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£6.49–£20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£48K£49K/yr · 124K searches
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier