47
over bath airer
Skip itSoft demand (-38.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£20.81avg listing price — sweet spot $15–$100
Price range
Great£11.61–£51.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great470avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£37K£37K/yr · 63K searches
Growth
Bad-38.9%90-day search growth — must beat 0% to launch