57
oven
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Great£935K£935K/yr · 1.1M searches
Review moat
Good703.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good£115.45avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Okay£18.44–£318.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale