36
oven rack
Skip itPrices mostly outside the sweet spot ($6.94–$15.14) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,004.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.97avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£92K£92K/yr · 176K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Price range
Bad£6.94–£15.14cheapest to priciest tracked listing — scored on the share inside $15–$100