58
oven dish
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£16.40avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.95–£37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,128.31avg incumbent reviews — the moat a new listing must climb
Market size
Good£282K£282K/yr · 575K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.0%90-day search growth — must beat 0% to launch