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outdoor plants
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good592.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£3.15–£29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Market size
Okay£272K£272K/yr · 1.1M searches
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals Out of Stock