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outdoor mats for front door
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good1,145.72avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.45–£28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.31avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£148K£148K/yr · 452K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand