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origami
Skip itPrices mostly outside the sweet spot ($7.64–$15.83) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,767.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.39avg listing price — sweet spot $15–$100
Market size
Okay£141K£141K/yr · 222K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£7.64–£15.83cheapest to priciest tracked listing — scored on the share inside $15–$100